From observing how girls play, we realized that they are more creative storytellers than adults when they play with Barbie. Through the transformation of their creative thinking, we showed moms the power of play through their own imagination and development.

The spot successfully got moms to rethink playtime and understand the developmental benefits of Barbie. We triggered conversations about playtime among Asian moms and the media. We got moms to connect with and endorse Barbie and most importantly, to buy Barbie dolls for their kids.

Playing with Megabloks can help your child develop key developmental skills. Megabloks are like a stepping stone in the educational journey of your child, so we created a series of videos featuring toddlers imagining themselves as part of the play set, using imagination and creativity to build everything they see. We wanted to show kids at play with their creativity and confidence.

The new generation is one that does not shy away from expressing who they are despite what others might think. They manifest this attitude in different aspects of their life including their photos – it becomes paramount for their photos to represent who they are.

They are the generation who does not conform to the world’s definition of ‘perfect’ but they make our own.

The Hot Wheels Rewind series is designed to show kids how they can imagine what they want to become by racing with friends, exploring new building techniques with the tracks, or even being an astronaut.

In this series, we go back several steps to see how today's little ones get excited about playing with Hot Wheels. This is achieved by creating videos showing what kids can accomplish by taking a look at the various 'rewinds' of their life and reflecting on how they progressed along their journey.

We created a series of visuals and short videos this festive season to welcome friends and family to join in on the jolly caroling and dancing at Hong Kong Disneyland! Glowing lights, enchanting snowfall and festive atmosphere make an extraordinary family experience that is underlined by the spirit of delightfulness and friendship, Hong Kong Disneyland promises a magical time for all to remember.

Mercedes-Benz unveils the new Mercedes me Store located in the heart of Central in a more prominent and spacious location and with a concept unlike any you’ve seen from the luxury automotive leader before.

All roads lead to “Me” at the Mercedes Me Store. uses stylised road symbols and arrows that inform and direct all customers towards the new upgraded location.