From the vibrant streets of Hong Kong to the serene landscapes of Girdwood, Alaska, I'm on a journey of artistic exploration and connection. As the founder of Palo Haus, I specialize in art direction and brand identity, infusing my designs with the essence of Alaska's unique landscape and culture.

Let's collaborate and create something truly authentic together.

Hello, I’m Nikki Niedringhaus

ABOUT PALO HAUS

MEET YOUR NEW BRAND PARTNER

I like my beers cold, music live, chicken fried

I graduated magna cum laude from SCAD and started out at 4A’s advertising agency BBDO, working across the office’s portfolio of accounts. There I made regional campaigns for iconic names like Barbie and Hot Wheels, for growing brands like Mega Bloks and even megacompanies like Vivo and Midea. I played a key role in the office being crowned Hong Kong Agency of the Year 2016, 2017 and 2018.

In 2020, I was part of the design team at Black Sheep Restaurants (Hong Kong’s most famous hospitality group) where I brewed-up branded content for all channels across some super awesome spots. I joined the team at 160over90 in 2021, making a change in the world of HSBC Sports and Culinary, and manifesting my inner wanderlust for Marriott Hotels and Resorts.

FROM HK TO AK

I made the leap from the vibrant busy streets of Hong Kong to the calm beauty of Alaska, seeking a fresh perspective and a deeper connection with nature. Embracing this change, I dove into the community, engaging with small businesses that embody the essence of this captivating place. Through these experiences, I gained invaluable insights into Alaska's unique culture and ethos, infusing it into my work, and allowing me to craft designs that resonate authentically with the local spirit.

FOODIE BY HEART

I'm a huge foodie, and I've been lucky to work in the restaurant scene for many years. There's just something about the magic of restaurants that draws me in. It's that love for good food and great experiences that fuels my work in helping these spots shine through creative branding and design – enabling me to craft branding and designs that not only appeal to the senses but also capture the unique essence of each dining establishment.

BRANDS I’VE WORKED WITH

I believe that design is not just about aesthetics, it's about telling a story. I work closely with my clients to understand their goals and aspirations, and together we create designs that are not only beautiful but also effective.

When I'm not designing, you can find me exploring the great outdoors, drawing, or trying out new restaurants. I'm also an expecting mom and we’re very excited to meet her soon!

Thank you for taking the time to learn more about me. I'm excited to get to know you and help bring your vision to life.