Branding & Art Direction

Creating a memorable identity that represents your brand is my primary goal. But I also want to make sure that it speaks clearly and distinctly about who you are as a person or business.  Let’s work together to ensure that your brand stays true to its goal while showing off its powerful results across all your brand collateral.

Black Sheep Restaurants

Helped an underdog restaurant group in Hong Kong make bold and transformative leaps forward with their brand and communications, to become a recognised leader in the hospitality industry. With over 30 restaurants in their portfolio, each with their own unique style and storytelling.

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You know who your target audience is, so why not expand your reach and explore new ways to interact with your customers through events and experiences.

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  • St. Regis: The Art of Drinking

    St. Regis: The Art of Drinking

    160/90 partnered with St. Regis Qingdao to craft an experience design, bringing to life to the St. Regis’ new bar concept, the Art of Drinking. The guests were comprised of cultural tastemakers, elite media, and KOLs, taking them on an enchanting journey through three experiential touch points.

    Inspired by St. Regis’ Live Exquisite ethos, the creative concept and theme was “Exquisitely Enchanted” which was brought to life through the incorporation of Caroline Astor’s favorite flowers exquisitely displayed in enchanting arrangements throughout the event.

  • Butter Cake Shop shop front

    Butter Butter Butter

    Branding for an online bakery dedicated to the sweet indulgences that no celebration is complete without.

    A slice of the past for today. Inspired by the retro diners of the 50’s and 60’s, Butter Cake Shop is bringing back all the nostalgia with a modern twist. Bold, distinctive and edgy, this brand is sure to appeal to millennials who crave Americana. Capturing everything you love about sitting in an American diner with a modern twist.

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  • Uncle Desi Food & Sons

    Your Favorite Uncle

    Uncle Desi Food & Sons, the city’s first digital restaurant. Serving up the subcontinent’s most beloved dishes for delivery-only. The brand represents an Indian experience that combines contemporary recipes and fine ingredients with traditional cooking methods to create something truly unique. Diners are in for a treat: it tastes great, is fun to eat, and the branding will make you feel like you’re having an adventure.

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  • Primavera Ad Amalfi

    Transforming Tai Kwun’s historic Magistracy building, Primavera ad Amalfi embraces the spirit of lazy Italian summers offering an instant escape to the sun-drenched southern coast of Italy.

    The art direction was to take guests away to the coastal atmosphere of scenic seaside eateries perched atop the dramatic cliffs of the Amalfi Coast through the themed pop-up restaurant, Osteria Positano. We set up colorful booths that offer refreshments and lively games, featuring vibrant colors and graphics to transform the location to the bright seaside.

  • GO Delivers

    GO Delivers is an online delivery platform under Black Sheep Restaurants, allowing customers to order from their favorite restaurants with ease. As a Senior Art Director responsible for the launch of GO Delivers on social media, the primary focus was to create a memorable launch experience that showcased the platform's unique features and benefits. The role included digital activation, print collateral, and app design, ensuring a seamless and enjoyable experience for the users.

What makes a brand?

Unique, memorable, and timeless. I specialize in designing creative content – while keeping the personality and story of your brand. Additionally, I can enhance marketability through thoughtful design updates. Every brand is different but the creative process is the same!

Prioritize what you want your customers to feel when they see your brand and let's get started on something that will set you apart from the competition.

Get answers to common questions about pricing, branding scope of work,
and the brand identity timeline in the FAQ section.