Integrated Campaign

Rewarding regular ‘little wins’ with Hot Wheels can make the child accomplish some pretty unbelievable things.

THE BRIEF

Challenge Accepted Global Campaign 2018

Rewards and incentives are the key to motivating children. Hot Wheels are a great way to incentivize good behavior and personal accomplishments.

The Hot Wheels Rewind series is designed to show kids how they can imagine what they want to become by racing with friends, exploring new building techniques with the tracks, or even being an astronaut.

THE IDEA

Rewarding your child for their accomplishments isn't just about giving them a toy or money. It's about showing them that their hard work pays off and encouraging them to keep working hard. It shows your child what they are capable of by rewarding regular 'little wins' with Hot Wheels cars.

In this series, we go back several steps to see how today's little ones get excited about playing with Hot Wheels. This is achieved by creating videos showing what kids can accomplish by taking a look at the various 'rewinds' of their life and reflecting on how they progressed along their journey.

THE BENEFITS

This is the perfect incentive to help kids stay on track, or reward them for anything they've done right, like tidying up their room or meeting a goal. Parents can celebrate their kids’ every milestone. Hot Wheels is a great way to incentivize good behavior and individual accomplishments – rewarding kids with a Hot Wheels car that inspires creative storytelling and revs kids' imaginations.