Integrated Campaign

Vivo is not here to define what a ‘perfect shot’ means for them but it enables them to express and show the world their own version of ‘perfect’ through selfies. Now no matter what ‘perfect’ means to you, v9 enables to you capture it in its entirety with great detail and clarity.

CREATIVE DIRECTION

The creative direction is focused on highlighting the key product highlights of the Vivo v9 – including its camera capabilities and dynamic range. Sharp angles of the city, night lights and urban aesthetic are being used to showcase the v9’s dual camera setup.

Vivo concept image
Vivo Art Direction in animation
Vivo art direction animation

THE IDEA

Showing different people’s definitions of ‘perfect’.

The new generation is one that does not shy away from expressing who they are despite what others might think. They manifest this attitude in different aspects of their life including their photos – it becomes paramount for their photos to represent who they are. 

They are the generation who does not conform to the world’s definition of ‘perfect’ but they make our own.