Brand Identity
Goat Mountain Air is an Alaskan aviation company based in Girdwood, specializing in flightseeing tours and charters that showcase Alaska’s pristine wilderness.
BRANDING
The logo design for Goat Mountain Air draws inspiration from the rugged terrain of Alaska, capturing the spirit of adventure and exploration that defines the company. Using a bold black and orange color palette, the design reflects both the raw power of the wilderness and the dynamic energy of flight. Black grounds the brand with strength and reliability, while orange injects a sense of excitement and movement, embodying the thrill of aerial adventures over Alaska’s breathtaking landscapes.
With merch being a key aspect of their brand presence, it was essential to create a logo that stands out—something instantly recognizable, whether on apparel, gear, or aircraft. The result is a design that is striking yet versatile, evoking the untamed beauty of Alaska while ensuring visibility and impact across various applications.
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