Branding & Art Direction
Butter Cake Shop is an online bakery dedicated to the sweet indulgences that no celebration is complete without. It is bright, young and fresh, just like the cakes baked everyday by Chef Karys and her team.
BRANDING
A slice of the past for today. Inspired by the retro diners of the 50’s and 60’s, Butter Cake Shop is bringing back all the nostalgia with a modern twist. Bold, distinctive and edgy, this brand is sure to appeal to millennials who crave Americana. I wanted to capture everything you loved about sitting in an American diner with a modern twist.
ART DIRECTION
The classic cake shop on the corner of your favorite neighborhood street, where a friendly baker serves up all your favorite cakes and pie, old-school style — complete with an upbeat jukebox playing all your retro favorites. Featuring all the best parts of classic diners, including vintage graphics and edgy old-school waiters makes this nostalgic brand a totally unique experience for guests. At this pop-up diner, the customer experience is at the forefront of everything.
DIGITAL
Social media and marketing are at the forefront of product promotion, so it’s important to create exciting content for the cakes. We designed an instagramable pop up and came up with signature packaging that stands out on social media feeds, to get people engaged.
