Integrated Campaign
Teacha has the opportunity to get tea drinkers to know more about the tea they are drinking, by adding an interesting twist to the current tea brewing process.
THE CHALLENGE
TeaCha’s bags are brimming with health benefits. To get all the goodness into the cup, they just need time to steep in the water. But people don’t pay attention to TeaCha’s researched brewing times – they just drink it straight away.
THE SOLUTION
We replaced the normal tea tag with a piece of DIY origami. Each piece of origami was designed to take the perfect amount of steeping time to complete. The finished pieces were even benefit-inspired.
We engaged drinkers while they hot water soaked up the goodness.
AWARDS
2017 ONE SHOW GREATER CHINA
Bronze | Design: Packaging Design
2017 KAM FAN AWARDS HONG KONG
Silver | Design & Crafts: Consumer Product Design
Bronze | Promo & Activation: Use of Product and Package Design
