Digital Illustration

Featured Artist for the
2024 Alaska State Fair: Enjoy the Ride

BRANDING

I am thrilled to be the 2024 artist for The Alaska State Fair. It's an honor to contribute to an event that celebrates the unique culture and heritage of Alaska.

For this year’s Alaska State Fair, I had the opportunity to design the official fair theme logo to complement the "Enjoy the Ride" concept. The logo captures the excitement and movement of the fair, incorporating playful typography and signature elements that reflect the joy of the State Fair. Inspired by the giant produce, the whimsy of childhood storybooks, and the vibrant spirit of Alaska, the design ties together the theme seamlessly. Along with the poster, It served as a key visual across fair promotions, merchandise, and signage, creating a cohesive and memorable look for this record-breaking year.

PROCESS

I collaborated closely with the design team to develop a range of creative options for this year’s theme. Through concept explorations, we refined ideas that best captured the "Enjoy the Ride" spirit. This collaborative process allowed us to blend my artistic vision with the fair’s branding, resulting in a cohesive and engaging design that resonated across all marketing materials.

My design captures the spirit of 'Enjoy the Ride,' showcasing the animals on their joyful journey before their big show. I'm excited to share this vibrant and playful theme with fairgoers and be part of such a cherished tradition.

POSTER DESIGN

This year's theme took a cue from the fair's star attractions: the animals and the produce. Imagine it as a wild scavenger hunt—how many fair gems can you spot? Embracing the spirit of 'enjoy the ride,' our furry friends are on their own joy ride before their big debut at the fair.

Reflecting on my own childhood fairy tales and inspired by reading stories to my little one, this poster captures the magic and joy of the fair.

I’m honored that the poster won 2nd place at the IAFE 2024 Awards.

The Alaska State Fair captures the essence of Alaska's vibrant culture, breathtaking landscapes, and rich agricultural heritage. It's a celebration of community, creativity, and adventure, where locals and visitors alike come together to enjoy exhilarating rides, indulge in delicious fair foods, showcase prized livestock and produce, and revel in a wide array of entertainment and exhibits. From thrilling performances to traditional Alaskan crafts, the fair offers something for everyone, making it a cherished annual tradition that embodies the spirit of the Last Frontier.

MEDIA FEATURE

Last year, during my first artist feature by Sam Davy on the Alaska Current website, I shared that it was my dream to design the poster for The Alaska State Fair. Fast forward to this year, and my name is being mentioned on Alaska News Source for creating the cover art for the fair. What a dream come true.

If I could talk to last year's version of myself, rocking a little girl to sleep, I'd tell her that those short naptimes and bedtimes would be enough to create something truly special—something that her daughter will one day be proud of.